good book for a composite introduction to Data Mining

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sasCommunity Forum : sasCommunity - general site feedback : good book for a composite introduction to Data Mining

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By ShanR on Wed Aug 06, 2008 8:01 pm

Does anyone have a suggestion for a good book with examples from a Marketing stand point on data mining? Has anyone read "Data Mining techniques for marketing, Sales & CRM" by Michael Berry & Gordon Hinoff? what is their take on the book?

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